Adytum Day Spa The Standard Store Reliquia Three Blue Ducks Adytum Library Ozlana Urbnsurf No 92 TDE Elizabeth St The Hotel Collectionist TDE Flagship TDE Pitt St Chloé After Party Locura Birkenstock, Pitti Uomo PS by Paul Smith
  1. Information
  2. Principals


1. Information

Pattern’s interior design solutions navigate refined sensory pathways that harness the composed essence of sensual minimalism, in turn connecting people to spaces on an experiential level.

Embracing evocative qualities, our ambient creations span the retail, hospitality, commercial and residential sectors, always inviting tangible interactions. Led by Josh Cain and Lily Goodwin, Pattern’s working process involves meticulous investigation and exploration, enabling the delivery of considered and delightful environments with a focus upon custom solutions tailored to suit each client’s needs.

A fascination with the exchanges between people and place have led to local and international multi-disciplinary partnerships with fashion houses including Paul Smith, Chloé, and Birkenstock amongst others, as well as acclaimed designs for boutiques, hotels, bars, cafés and restaurants, plus residential sanctuaries.


2. Principals

Principals Josh Cain and Lily Goodwin

Josh possesses a rigorous investigative and pragmatic approach to creating built environments. A strong conceptual focus enables his interiors to achieve a delightfully restrained simplicity of design. Providing guidance and assistance, he enables clients to articulate and realise their ambitions and objectives. In addition to his innate ability to lead and seamlessly coordinate teams and collaborators, Josh is able to synthesise high volumes of complex information and resolve constraints to advise on the best way to approach all aspects of design implementation.

Lily approaches her practice through narrative, creating immersive environments that draw upon emotional responses. A pan-cultural fusion of influences ripple through her creations, alongside which she consistently considers relevant contextual insights and perspectives. She possesses a sound understanding of the unique requirements of retail and hospitality design, and is informed by a keen awareness of market and consumer trends. This enables Lily to conceive solutions that enhance a brand's point of difference, allowing them to resonate in a competitive landscape the perceived value of their offering.

Project Title Client Sector Location Completed
Adytum Day Spa Adytum Wellness Canberra New
The Standard Store The Standard Store Retail Sydney 2021
Reliquia Reliquia Collective Retail Sydney 2021
Three Blue Ducks Three Blue Ducks Hospitality Melbourne 2020
Adytum Library Adytum Retail Canberra 2020
Ozlana Ozlana Fashion Sydney 2019
Urbnsurf Urbnsurf Retail Melbourne 2019
No 92 No 92 Hospitality Sydney 2019
TDE Elizabeth St The Daily Edited Retail Sydney 2019
The Hotel Collectionist The Hotel Collectionist Hospitality Sydney 2018
TDE Flagship The Daily Edited Retail Melbourne 2017
TDE Pitt St The Daily Edited Retail Sydney 2017
Chloé After Party Paris Fashion Week Fashion Paris 2017
Locura Three Blue Ducks Hospitality Byron 2016
Birkenstock, Pitti Uomo Birkenstock Fashion Florence 2016
PS by Paul Smith Paul Smith Fashion Florence 2014