Adytum Day Spa The Standard Store Reliquia Three Blue Ducks Adytum Library Ozlana Urbnsurf No 92 TDE Elizabeth St The Hotel Collectionist TDE Flagship TDE Pitt St Chloé After Party Locura Birkenstock, Pitti Uomo PS by Paul Smith
  1. Documentation
  2. Text
  3. Credits
Birkenstock, Pitti Uomo Birkenstock Fashion Florence 2016

Birkenstock, Pitti Uomo

1. Documentation


2. Text

The set for the presentation of Birkenstock’s collection was designed to offer guests and buyers a relaxing verdant outdoor experience – inviting respite and refuge during the customarily busy fashion fair. Reflecting the German footwear company’s core values of craftsmanship, comfort, and authenticity, the staged lush oasis comprised abundant planted areas and layered amoebic platforms incorporating the natural materials used to make its sandals (including cork and felt), upon which models stood.

A curvilinear plywood path encouraged free-flowing movement between the catwalk area and displayed ranges of closed-toes shoes, accessories, bedding and the newly launched natural cosmetic line. They included timber structures enclosing domestic settings bathed in golden, dappled light, plus large-format images of footwear angularly planted into beds of speckled caramel pebbles. With ample space between zones, visitors could meander back and forth to their preferred areas of interest with ease.


3. Credits


Photography by Francesca Anichini

Project Title Client Sector Location Completed
Adytum Day Spa Adytum Wellness Canberra New
The Standard Store The Standard Store Retail Sydney 2021
Reliquia Reliquia Collective Retail Sydney 2021
Three Blue Ducks Three Blue Ducks Hospitality Melbourne 2020
Adytum Library Adytum Retail Canberra 2020
Ozlana Ozlana Fashion Sydney 2019
Urbnsurf Urbnsurf Retail Melbourne 2019
No 92 No 92 Hospitality Sydney 2019
TDE Elizabeth St The Daily Edited Retail Sydney 2019
The Hotel Collectionist The Hotel Collectionist Hospitality Sydney 2018
TDE Flagship The Daily Edited Retail Melbourne 2017
TDE Pitt St The Daily Edited Retail Sydney 2017
Chloé After Party Paris Fashion Week Fashion Paris 2017
Locura Three Blue Ducks Hospitality Byron 2016
Birkenstock, Pitti Uomo Birkenstock Fashion Florence 2016
PS by Paul Smith Paul Smith Fashion Florence 2014