Adytum Day Spa The Standard Store Reliquia Three Blue Ducks Adytum Library Ozlana Urbnsurf No 92 TDE Elizabeth St The Hotel Collectionist TDE Flagship TDE Pitt St Chloé After Party Locura Birkenstock, Pitti Uomo PS by Paul Smith
  1. Documentation
  2. Text
  3. Credits
Chloé After Party Paris Fashion Week Fashion Paris 2017

Chloé After Party

1. Documentation


2. Text

Creating the set design for the esteemed house’s fashion week after party featuring a performance by Solange Knowles in the Neoclassical La Hôtel de la Monnaie involved an intervention of dazzling artistry. Carefully manipulated reflection of the spectacularly gilded rooms, patterned laser lighting projections and bold colour washes juxtaposed the refined features of the ornate interior whilst utilising the immediacy of the digital age as a creative form of expression

The stage was fitted with oversized angled mirrors arranged to simultaneously reflect the hotel’s magnificent crystal chandeliers and to resonate with intense sparks as flashes hit their surfaces. Monochromatic light bathed Solange in saturated hues, whilst laser projections added infinite dimensions to the small stage in the form of minimal archways. Branding was considered and playful, with social media opportunities taking the form of a neon Chloé sign guests could photograph and be photographed beside. Within the designated champagne bar overlooking the Seine, an abstracted pattern of light bathed guests in a confetti-like sprinkling of luminescence – a subtle nod to the building’s origins as a coin minting workshop whilst augmenting the brand’s prestige by metaphorically showering guests in silver bullions.


3. Credits

Photography by Annita Leung

Project Title Client Sector Location Completed
Adytum Day Spa Adytum Wellness Canberra New
The Standard Store The Standard Store Retail Sydney 2021
Reliquia Reliquia Collective Retail Sydney 2021
Three Blue Ducks Three Blue Ducks Hospitality Melbourne 2020
Adytum Library Adytum Retail Canberra 2020
Ozlana Ozlana Fashion Sydney 2019
Urbnsurf Urbnsurf Retail Melbourne 2019
No 92 No 92 Hospitality Sydney 2019
TDE Elizabeth St The Daily Edited Retail Sydney 2019
The Hotel Collectionist The Hotel Collectionist Hospitality Sydney 2018
TDE Flagship The Daily Edited Retail Melbourne 2017
TDE Pitt St The Daily Edited Retail Sydney 2017
Chloé After Party Paris Fashion Week Fashion Paris 2017
Locura Three Blue Ducks Hospitality Byron 2016
Birkenstock, Pitti Uomo Birkenstock Fashion Florence 2016
PS by Paul Smith Paul Smith Fashion Florence 2014