Projects

Ozlana Urbnsurf No 92 TDE Elizabeth St The Hotel Collectionist TDE Flagship TDE Pitt St Chloé After Party Locura Birkenstock, Pitti Uomo PS by Paul Smith Three Blue Ducks
Pattern
  1. Documentation
  2. Process
  3. Text
  4. Credits
  Highlight
Ozlana Ozlana Fashion Sydney New
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Ozlana

1. Documentation

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2. Process

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3. Text

Tailored to the emerging youth luxury market and with a focus on outer-wear garments, young fashion label Ozlana opened their first bricks and mortar store in 2019.

The inaugural flagship, located within the Sydney CBD Westfield Shopping Centre appeals to brand’s sophisticated yet playful clientele, embracing a mineral materiality. Walls and floors are lined with honed London White Marble, cocooning the sculpted space in a fresh snow-like setting. Accents of pale blue enhance this feeling of winter cool – Ozlana’s staple product is the parka.

Contrasting scales and volumes create a compelling new interior typology. Elemental features include an oversized primordial onyx handle gracing an impressive 2.4m wide brass-framed  glass pivot entrance door, a dramatically veined pink onyx point of sale counter, plus custom display plinths and cabinets integrating Doric marble columns in a distinctly Kubrickian retro-futuristic manner. They mingle with softly curved blue Glacier Granite detailing and glass. Prominent ice-like cubes of pastel pink onyx brace polished brass rails, whilst rectangular marble slabs support merchandise upon the floor.

The space carefully balances the chill of these structural pieces with soft and delicate furnishings. A cushioned circular bench transforms a rear structural column into a fluted element, the fitting room is adorned with frosty-blue wall panelling in a Raf Simons-designed fabric, and an elegant Apparatus Studio wall sconce emits a golden glow within its arched entrance.

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4. Credits

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Photography by Traianos Pakioufakis

Project Title Client Sector Location Completed
Ozlana Ozlana Fashion Sydney New
Urbnsurf Urbnsurf Retail Melbourne New
No 92 No 92 Hospitality Sydney New
TDE Elizabeth St The Daily Edited Retail Sydney 2019
The Hotel Collectionist The Hotel Collectionist Hospitality Sydney 2018
TDE Flagship The Daily Edited Retail Melbourne 2017
TDE Pitt St The Daily Edited Retail Sydney 2017
Chloé After Party Paris Fashion Week Fashion Paris 2017
Locura Three Blue Ducks Hospitality Byron 2016
Birkenstock, Pitti Uomo Birkenstock Fashion Florence 2016
PS by Paul Smith Paul Smith Fashion Florence 2014
Three Blue Ducks Three Blue Ducks Hospitality Melbourne Upcoming