Adytum Day Spa The Standard Store Reliquia Three Blue Ducks Adytum Library Ozlana Urbnsurf No 92 TDE Elizabeth St The Hotel Collectionist TDE Flagship TDE Pitt St Chloé After Party Locura Birkenstock, Pitti Uomo PS by Paul Smith
  1. Documentation
  2. Text
  3. Credits
PS by Paul Smith Paul Smith Fashion Florence 2014

PS by Paul Smith

1. Documentation


2. Text

Targeting a younger audience than its older sibling, the brief for the launch of PS by Paul Smith was to devise a kinetic spectacle demonstrating Smith’s ability to create a more casual range for men that addressed their increasingly agile lifestyles whilst demonstrating the functional nature of their designs.

Befitting its sportier take on the house’s mainline DNA for the modern man who merges work with pleasure and requires a wardrobe straddling both spheres, the active and highly stylised runway performance utilised the low-tech elements of spot-lighting to create high drama and physicality. Breaking the mould of traditional presentations with models sauntering down a catwalk single file, multiple spectacles of interest occurred simultaneously. Guests watched models dance, cycle, and perform acrobatics on raised plinths inside a large industrial warehouse lit by flamingo pink strobe lights and projections of the PS monogram upon the floor.

The walls of Paul’s press room were hung salon-style with round convex mirrors. As a playful microscopic design feature, they acknowledged the brand’s new casual ready-to-wear focus whilst their fractured reflections referenced their alignment with the mature label’s retro aesthetic sensibility, yet new divergent path.


3. Credits


Photography by Francesca Anichini

Project Title Client Sector Location Completed
Adytum Day Spa Adytum Wellness Canberra New
The Standard Store The Standard Store Retail Sydney 2021
Reliquia Reliquia Collective Retail Sydney 2021
Three Blue Ducks Three Blue Ducks Hospitality Melbourne 2020
Adytum Library Adytum Retail Canberra 2020
Ozlana Ozlana Fashion Sydney 2019
Urbnsurf Urbnsurf Retail Melbourne 2019
No 92 No 92 Hospitality Sydney 2019
TDE Elizabeth St The Daily Edited Retail Sydney 2019
The Hotel Collectionist The Hotel Collectionist Hospitality Sydney 2018
TDE Flagship The Daily Edited Retail Melbourne 2017
TDE Pitt St The Daily Edited Retail Sydney 2017
Chloé After Party Paris Fashion Week Fashion Paris 2017
Locura Three Blue Ducks Hospitality Byron 2016
Birkenstock, Pitti Uomo Birkenstock Fashion Florence 2016
PS by Paul Smith Paul Smith Fashion Florence 2014