Adytum Day Spa The Standard Store Reliquia Three Blue Ducks Adytum Library Ozlana Urbnsurf No 92 TDE Elizabeth St The Hotel Collectionist TDE Flagship TDE Pitt St Chloé After Party Locura Birkenstock, Pitti Uomo PS by Paul Smith
  1. Documentation
  2. Text
  3. Credits
TDE Elizabeth St The Daily Edited Retail Sydney 2019

TDE Elizabeth St

1. Documentation


2. Text

Located on level one of the newly refurbished David Jones Elizabeth Street, the 50 sqm concession is at first recognisable due to liberal use of the brand’s signature pink. However, on closer inspection the compact fitout shows that this brand has indeed evolved into something more discerning. An array of custom-designed metal display units are arranged to allow customers to circulate freely through the concession. A large window with views out across Hyde Park is deliberately unobstructed, with shelving instead integrated into the concession’s fabric-panelled partitions. Minimal detailing and angular, geometric forms offset the prettiness of the blush pink walls and bubblegum-toned carpet; culminating in a highly functional and well-considered, stylised yet sophisticated retail experience.


3. Credits


Photography by Traianos Pakioufakis

Project Title Client Sector Location Completed
Adytum Day Spa Adytum Wellness Canberra New
The Standard Store The Standard Store Retail Sydney 2021
Reliquia Reliquia Collective Retail Sydney 2021
Three Blue Ducks Three Blue Ducks Hospitality Melbourne 2020
Adytum Library Adytum Retail Canberra 2020
Ozlana Ozlana Fashion Sydney 2019
Urbnsurf Urbnsurf Retail Melbourne 2019
No 92 No 92 Hospitality Sydney 2019
TDE Elizabeth St The Daily Edited Retail Sydney 2019
The Hotel Collectionist The Hotel Collectionist Hospitality Sydney 2018
TDE Flagship The Daily Edited Retail Melbourne 2017
TDE Pitt St The Daily Edited Retail Sydney 2017
Chloé After Party Paris Fashion Week Fashion Paris 2017
Locura Three Blue Ducks Hospitality Byron 2016
Birkenstock, Pitti Uomo Birkenstock Fashion Florence 2016
PS by Paul Smith Paul Smith Fashion Florence 2014