Adytum Day Spa The Standard Store Reliquia Three Blue Ducks Adytum Library Ozlana Urbnsurf No 92 TDE Elizabeth St The Hotel Collectionist TDE Flagship TDE Pitt St Chloé After Party Locura Birkenstock, Pitti Uomo PS by Paul Smith
  1. Documentation
  2. Text
  3. Credits
TDE Pitt St The Daily Edited Retail Sydney 2017

TDE Pitt St

1. Documentation


2. Text

Marking the first Sydney flagship for a brand with a largely online presence, the boutique intentionally feels more like a private apartment than a traditional retail store within the CBD’s Westfield Shopping Centre. Glazed partitions and sheer curtains create ‘rooms’ occupied by covetable merchandise whilst maintaining a sense of openness via unobstructed natural light punctuating the space from a floor to ceiling rear window.

A harmonious base palette of pale pink (The Daily Edited’s signature colour) and soft grey is overlaid with luxurious materials and slick finishes including marble and polished brass detailing. Keen to avoid overcrowding and encourage zones of interaction with the leather goods, furnishings are curved and minimal, whilst no areas on the shop floor are out of bounds to visitors. An inviting round futon bed-meets-couch sits centrally, flanked by a bathroom (featuring a large, freestanding bathtub), office area and kitchen (read: point of sale), activating the atelier where purchased items can be personalised with on-site embossing services. Amongst custom-designed furniture and joinery, feature pendant light fittings and artworks plus a sprinkling of iconic furniture classics add a domestic touch. Immersed within, customers forget they in one of Australia’s biggest and busiest shopping centres.


3. Credits


Photography by Greg Lewis

Project Title Client Sector Location Completed
Adytum Day Spa Adytum Wellness Canberra New
The Standard Store The Standard Store Retail Sydney 2021
Reliquia Reliquia Collective Retail Sydney 2021
Three Blue Ducks Three Blue Ducks Hospitality Melbourne 2020
Adytum Library Adytum Retail Canberra 2020
Ozlana Ozlana Fashion Sydney 2019
Urbnsurf Urbnsurf Retail Melbourne 2019
No 92 No 92 Hospitality Sydney 2019
TDE Elizabeth St The Daily Edited Retail Sydney 2019
The Hotel Collectionist The Hotel Collectionist Hospitality Sydney 2018
TDE Flagship The Daily Edited Retail Melbourne 2017
TDE Pitt St The Daily Edited Retail Sydney 2017
Chloé After Party Paris Fashion Week Fashion Paris 2017
Locura Three Blue Ducks Hospitality Byron 2016
Birkenstock, Pitti Uomo Birkenstock Fashion Florence 2016
PS by Paul Smith Paul Smith Fashion Florence 2014