Projects

Ozlana Urbnsurf No 92 TDE Elizabeth St The Hotel Collectionist TDE Flagship TDE Pitt St Chloé After Party Locura Birkenstock, Pitti Uomo PS by Paul Smith Three Blue Ducks
Pattern
  1. Documentation
  2. Text
  3. Credits
  Highlight
Urbnsurf Urbnsurf Retail Melbourne New
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Urbnsurf

1. Documentation

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2. Text

Utilising Spanish Wavegarden Cove technology and positioning itself as one of the world’s premier wave pools, Urbnsurf is the first of its kind in Australia, an exciting new addition to the international surfing scene.

Housed in large hangers and stacked shipping containers the interiors were designed to imbue this industrial, city-fringe setting with the soul and spirit of modern surfing; reiterating to park-goers that this precinct is something more than a typical recreation facility.

Reflecting surf culture’s raw, honest, and expressive spirit the design utilises robust and tactile materiality; opting for simplicity and utility over adornment. The built elements are arranged along the pool’s shore, their interiors maximising views outward across the lagoon. Detailing mixes the robust and expressive with the minimal and concealed; blending low-fi and sci-fi aesthetics and ensuring the built elements are durable enough to withstand the high volumes of park visitors.

Engaged to design the park’s entry experience, retail, changeroom and amenities, surf rental and academy; Pattern sought to develop a consistent material palette and design language across the precinct’s various spaces.

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3. Credits

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Photography by Traianos Pakioufakis

Project Title Client Sector Location Completed
Ozlana Ozlana Fashion Sydney New
Urbnsurf Urbnsurf Retail Melbourne New
No 92 No 92 Hospitality Sydney New
TDE Elizabeth St The Daily Edited Retail Sydney 2019
The Hotel Collectionist The Hotel Collectionist Hospitality Sydney 2018
TDE Flagship The Daily Edited Retail Melbourne 2017
TDE Pitt St The Daily Edited Retail Sydney 2017
Chloé After Party Paris Fashion Week Fashion Paris 2017
Locura Three Blue Ducks Hospitality Byron 2016
Birkenstock, Pitti Uomo Birkenstock Fashion Florence 2016
PS by Paul Smith Paul Smith Fashion Florence 2014
Three Blue Ducks Three Blue Ducks Hospitality Melbourne Upcoming